Digital Marketing Strategy Mastery

Module 1: Starting Out: Key Steps in Marketing Strategy

• What's Inside: A Peek into the Course7 min
• Download 17 Exclusive Marketing Templates & Resources
• Marketing Strategy 101: Must-Know Basics7 min
• Why Strategies Fail: Common Mistakes7 min
• Strategy for Every Stage: Matching Your Business5 min
• Dream Big: Setting Exciting Goals5 min
• Nazmul: About Me & Why This Course10 min
• Asking Questions: How and Where
• Free Course: Access My Exclusive DM Course for Free2 min
• Essential Books for More Knowledge3 min

Module 2: Goal Setting Mastery: Crafting Realistic Targets

• Goal Setting Essentials: The Right Way Forward8 min
• SMART Goals Framework: Keys to Effective Planning9 min
• Number Wise: Setting the Right Amount of Goals for Success6 min
• Goal Breaking Framework: From Mountains to Sand5 min
• Action vs. Result-Based Goals: Understanding the Differences6 min

Module 3: Building a Marketable Company: Become Ready to Sell

• Developing a Sales-Ready Business: Build a Marketable Company9 min
• Irresistible Offers: Crafting Deals They Can't Refuse8 min

Module 4: Knowing Your Customers: Target Better, Sell More

• Target Customer Blueprint: Understanding Their Needs and Wants9 min
• Ideal Customer Profiles vs. Buyer Personas: Navigating the Differences4 min
• Ideal Customer Profile: A Step-by-Step Guide to Creating ICP17 min
• Buyer Personas: Creating Characters that Convert23 min
• Interviewing Existing Customers: Gaining Insights on What Matters17 min
• Customer Journey Mapping: Crafting the Path from Awareness to Purchase11 min

Module 5: Auditing Marketing: Assessing Your Current Efforts

• Marketing Audit: Effective Assessment4 min
• Marketing Stage Audit: Assessing Your Current Position for Growth9 min
• Audit the Founder: Evaluating Founder's Role in Progress13 min

Module 6: Competitive Analysis: Outsmart the Competition

• Competitive Analysis Explained: Understanding the What and Why9 min
• Competitive Analysis Template: Crafting Your Market Edge20 min
• SWOT Analysis: Navigating Business Challenges and Opportunities13 min
• Demand Analysis: Understanding Market Needs and Trends14 min

Module 7: Build a Brand: Stand Out and Shine

• Mastering USP: Stand Out with a Unique Selling Proposition14 min
• Crafting Key Brand Messages: Your Voice in the Market9 min

Module 8: Marketing Channels: Best Platforms for Your Message

• Marketing Channels Selection: Choosing the Best Platforms10 min

Module 9: Content Strategy: Engage and Convert Your Audience

• Content Fundamentals: Who Will Make Money Online?16 min
• Content Creation Strategy: Crafting Compelling Narratives5 min
• Content Distribution Strategy: Enhance Brand Visibility10 min
• Content Strategy Template6 min

Module 10: Creating Marketing Team: Gather Your Marketing Stars

• Building a High-Performance Marketing Team7 min
• Marketing Team Structure6 min

Module 11: Marketing Budget Planning: Balancing Costs with Results

• Marketing Numbers Part 1: Budget Factors & Customer Acquisition Cost (CAC)18 min
• Marketing Numbers Part 2: CAC Based on Customer Lifetime Value (CLTV) & Growth Rate20 min
• Marketing Budget Allocation or Breakdown11 min

Module 12: KPIs & Targets: Navigating Your Path to Success

• Mastering KPIs in Marketing: Setting the Mark for Success5 min
• Scorecard Tactics: My Key to Productivity Success10 min
• CRM Strategy: Convert More Customers5 min

Module 13: Yearly Campaign Map -Annual Action Plans and Timelines

• Yearly Strategy Map -Annual Action Plans and Timelines4 min

Module 14: Three-Page Plan: Your Marketing Strategy Document

• Three-Page Plan: Your Marketing Strategy Document5 min

Module 15: Crafting a Sticky Strategy: How to Stick to the Plan

• Sticky Strategy: How to Stick to the Plan6 min
• 2025's Top Trends: The Latest in Digital Marketing22 min
• Thank you. What’s next?4 min

Final Assessment