What does a fractional CMO cost?
A straight answer on pricing, and on the thing that actually determines it — which is not the number of hours.
· 5 min read
Read itInsights
Answers to the questions founders actually ask before hiring marketing leadership — what things cost, when to hire, and what to do when marketing is busy but not compounding. Written from 16+ years of building marketing departments, not from theory.
Should you hire a marketing manager or an agency?
The decision is not about cost. It is about which of the two things you are missing — capability you keep, or capacity you rent.
· 5 min read
Read itHow to audit your marketing team
Five questions, one week, no consultant required — and what each answer tells you about where marketing is actually failing.
· 5 min read
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