Small Company Friendly
I work with you and your team every week to take your marketing to the next level. I give fixed hours to each of my clients. E.g. For a monthly 8-hours plan, I will give 2 hours every week.
What a small company is actually buying here
A small company rarely needs a marketing department. It needs the two or three decisions that a department would otherwise make badly: who the customer is, which channel is worth being good at first, and what the money is being spent on until that channel works. Those decisions are cheap to make well and extremely expensive to make by trial and error over eighteen months.
That is what the smaller plans are: fixed, recurring hours with someone senior, spent on decisions rather than deliverables. You keep doing the marketing. The hours exist so that what you are doing is the right thing, and so that you find out it is wrong in a week rather than a quarter.
The fixed-hours structure matters more than it sounds. An hour a week, every week, produces momentum that a one-off strategy document does not, because marketing decisions rarely fail at the moment they are made; they fail three weeks later when something changes and nobody revisits them.
The problems these hours usually get spent on
In practice, small-company sessions concentrate on a short list:
- Deciding which single acquisition channel to get good at, and what evidence would prove it is working.
- Setting a budget that survives a bad month, rather than one that assumes every month is the good one.
- Reviewing what an agency or freelancer is actually delivering against what they are being paid for.
- Writing the first real job description before the first marketing hire, so the hire has a target to hit.
- Killing the activity that produces motion without customers, usually the one that is most fun to do.
Digital Marketing Consulting Plans
Marketing Strategy
3 Hours Once
- Good for marketing strategy. Founders work with me.
When this is the wrong thing to buy
If you have not yet found customers who pay you repeatedly, marketing consulting is the expensive way to discover that. At that stage the founder selling directly, badly, in person, teaches you more per week than any strategy session will, because the thing you are missing is evidence about what people will pay for, not a channel plan.
It is also the wrong purchase if what you actually need is execution. Consulting hours produce decisions, not campaigns, landing pages or ad creative. If you know what to do and need hands to do it, hiring a freelancer or an agency is both cheaper and more direct, and saying so is part of what the first call is for.
What the first month usually looks like
The first session is spent establishing what is actually true rather than planning anything: where customers have genuinely come from so far, what is being spent and on what, and which numbers you trust versus which ones you repeat. Most small companies discover here that one channel has quietly been producing nearly all the business while attention and budget sit somewhere else entirely.
The sessions after it narrow. One channel gets chosen, one measure of whether it is working gets agreed, and the things that do not serve either get stopped, which is usually the uncomfortable part, because the activity being stopped is rarely the one that is failing loudly. By the end of the month the aim is not growth; it is that you can say what marketing is for this quarter in one sentence, and that the sentence is testable.